Privacy Policy

Privacy Policy and the Prevent Blindness Mission

The mission of Prevent Blindness is to prevent blindness and preserve sight. Our website is an important tool in the pursuit of this mission. We have adopted the following privacy policy to make it safe and easy for you to use our website.

We collect two kinds of information, website usage statistics, which are anonymous, and individual information.

Website usage statistics

Our web server automatically collects anonymous information about visitors to our site, such as the number of visitors, the pages they access, and the documents they download. This information is used in aggregate form in order to manage our website and improve its content.

Individual information

We collect individual information about you when you choose to share information about yourself, for example, when you make a donation, request information or purchase materials. This information may include your postal or e-mail address and your telephone number.

Individual information is used to provide you with information or to deliver the service you have requested. If you provide your postal address, telephone number or email address to Prevent Blindness online, you may receive any of the following periodic contacts from us:

  • Mailings with information about additional Prevent Blindness programs, services and events.
  • Mailings that invite you to contribute to Prevent Blindness and its mission.
  • Prevent Blindness News, our periodic newsletter.
  • Telephone contact with information about orders you have placed online, as well as additional vision-related information.
  • E-mail contact to respond to your questions, comments or suggestions.
  • An E-mail newsletter. Subscribers can unsubscribe at any time.
  • Short message service (SMS) and/or instant messaging. You can opt-out of SMS correspondence from Prevent Blindness at any time by texting STOP to 20222

If you would like to change the way we contact you, please call us at 1-800-331-2020, or send an email to [email protected].

Sharing Information

Prevent Blindness will not share or sell your personal information obtained via the website with other organizations or businesses. Prevent Blindness may share personal information (postal address) of constituents we contact solely through the U.S. Postal Service. All mailed communication to constituents include a method for opting out of any sharing of their data. We will share personal information obtained online only when we believe release is appropriate to comply with the law, enforce our rights, or protect the safety of our users or others. Constituents can have their names removed from any postal mailing list Prevent Blindness shares or sells by calling us at 1-800-331-2020 or sending an email to [email protected].

Email Communications

We may occasionally send out an email newsletter and direct email communications to highlight news, information and opportunities available from Prevent Blindness. You may elect not to have us contact by calling us at 1-800-331-2020, or sending an email to [email protected].

Short Message Service (SMS) Communications 

We may occasionally send out SMS communications to highlight news, information and donation opportunities available from Prevent Blindness. You can opt out at any time from further SMS communications by texting STOP to 20222, or text HELP to 20222 for help.


Prevent Blindness does not store any credit card information or constituent personal data on its websites/online. We employ service provider Blackbaud’s Raiser’s Edge NXT  for our custome databases and online donations.

The payment information that you provide is secure. Blackbaud adheres to the stringent Payment Card Industry Data Security Standard (PCI DSS) and Payment Application Data Security Standard (PA DSS) by:

  • Encrypting and tokenizing all card information
  • Preventing clients from accessing your card data

Blackbaud has also implemented additional payment security measures — such as fraud mitigation tools — that ensure your credit card information is, and remains, safe. They maintain numerous security certifications, and their solutions meet rigorous international security and privacy standards, as validated by external auditors.

Blackbaud acknowledges its responsibility for compliance with PCI requirements and protection of any cardholder data that it, as a service provider for Prevent Blindness, processes, stores, or transmits on behalf of Prevent Blindness A detailed listing of these responsibilities can be found here. Validated as a Level 1 Service Provider and Payment Gateway, Blackbaud demonstrates compliance with 12 security requirements through an annual review of the IT environment and information security policies and procedures.

Blackbaud has modified every application that processes, stores, or transmits credit card numbers to become PCI DSS and/or PA-DSS compliant. They have implemented PCI standards regarding secure storage of data, strong access control, and other requirements.

Blackbaud developed a secure, PCI DSS-compliant credit card payment gateway that facilitates processing via our products. This gateway has passed a Service Provider Level 1 PCI DSS assessment and compliance can be verified by Visa and/or MasterCard. This enables users to process credit card transactions without the burden of maintaining all card data locally.

Privacy Policy Changes

If we decide to change our privacy policy, we will post those changes here. We encourage you to review our policy from time to time.

Questions or Concerns

If you have any questions or concerns, please call us at 1-800-331-2020, or send an email to [email protected].