James A. Brocato, Coherent Eye Care, Elected to Board of Directors

The Prevent Blindness Board of Directors has elected James “Jim” A. Brocato, president & CEO of Coherent Eye Care to serve on the board.

The vote was held on March 1 at the Prevent Blindness Spring Board Meeting in St. Petersburg, Fla. Coherent Eye Care is a management service organization that specializes in providing patient-centered Population Eye Health Services designed to help eliminate preventable vision loss.  These end-to-end population eye health services are delivered through Clinically Integrated Eye Care Networks which include the use of a proprietary integrated communication platform to securely and seamlessly exchange health information. Combined, this structure allows for collaboration between optometry, ophthalmology and primary care physicians resulting in improved care coordination and patient outcomes.

James A. Brocato

In addition to Population Eye Health Services, Coherent provides a full range of business management services such as, group purchasing, revenue cycle management, practice marketing and payor contracting for approximately 1600 eye care providers across seven states.

Prior to Coherent Eye Care, Brocato has served in various management and senior leadership positions with Allergan, NovaMed, TLC Vision and the American Optometric Association.

Mr. Brocato a native of New Orleans, La., studied Business Administration and Management at Louisiana State University in Baton Rouge, La., and now resides in Naperville, Ill.

“Jim Brocato has a long and distinguished career within the vision and eye care industry,” said Jeff Todd, president and CEO of Prevent Blindness. “All of us at Prevent Blindness enthusiastically welcome him to our Board of Directors and look forward to working with him to advance our sight-saving mission.”

For a listing of all the members of the Prevent Blindness Board of Directors, please visit  For more about Prevent Blindness or general eye health information, please call (800) 331-2020.


Download a copy of the spring 2019 board of directors press release.