Prevent Blindness Launches Initiative to Educate Consumers about the Importance of Healthy Vision and Remind them of the Gift of Sight
Prevent Blindness today announced its new, bold campaign—See America’s Hidden Gems. Through this initiative, the organization sets out to celebrate life’s little joys, make eye health a priority from coast to coast, and increase awareness of the diseases and conditions that can cause preventable blindness.
Prevent Blindness is putting forth See America’s Hidden Gems—encouraging individuals throughout the country to celebrate the people, places, and things that they marvel at each day, to recognize and appreciate their gift of sight, and to prioritize proactive eye care. Consumers are invited to post a photo of what is most important to them on the website, https://www.see-america.org, or post on social media using #EyeSeeAmerica.
Showcasing these gems on an interactive map on the program’s website, people can travel coast-to-coast through photos. Visitors can read up on eye health, learn more about the Prevent Blindness mission, join in on social media, and donate.
Vision plays a direct role in a child’s development, learning readiness, and future graduation rates. Healthy vision also supports an adult’s ability to be productive and a senior’s ability to live independently. According to the recent Prevent Blindness study, “The Future of Vision, Forecasting the Prevalence and Costs of Vision Problems,” vision impairment and blindness in the United States is projected to grow by approximately 150% by 2050, while the population with glaucoma and AMD will double from 2010 to 2050.1
“When you learn how many people are affected by vision loss from preventable causes, you can’t help but want to get involved and evoke change,” said Jeff Todd, president and CEO at Prevent Blindness. “We hope that through this fun, interactive program, we can inspire everyone to take a moment to appreciate all that healthy vision adds to our quality of life, and make a commitment to take care of our eyes today to protect vision for tomorrow.”
McCann Health, part of McCann Worldgroup and the Interpublic Group (NYSE: IPG), is supporting Prevent Blindness through the See America program, bringing together a passion for making vision care more accessible and an unwavering commitment to the future of America’s eyesight. McCann Health and Prevent Blindness are providing individuals with the tools and knowledge they need to protect their sight for a lifetime.
About Prevent Blindness
Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800-331-2020. Or, visit preventblindness.org or facebook.com/preventblindness.
About McCann Health
McCann Health, two-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, is one of the world’s most awarded global healthcare communications companies. McCann Health, consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
1The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, https://www.preventblindness.org/sites/default/files/national/documents/Future_of_Vision_final_0.pdf. Published June 11, 2014. Accessed October 12, 2018.